Information via http://www.snapretail.com/
Tangerine Tango (2012 Pantone Color of the Year)
Enticing juicy orange - Vivacious and appealing - A jolt of energy
Solar PowerRadiant - Warm - Cheerful
BellflowerOrnamental purple - Uniqueness - Creativity
Cabaret Sexy - Sensual - Intense - Rosy-Red
Sodalite Blue Classic - Calming - Dependable
| Cockatoo Tactile blue-green - Whimsical - Makes a statement
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Margarita Piquant yellow-green - Lifts spirits - Refreshing - Stimulating
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| Sweet LilacBlossoming garden - Fresh scents – Delicate pinkish lilac - Romance
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Driftwood Natural - Blend of beige and gray - Slightly weathered feel
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| Starfish Warm - Summer neutral - Complements all colors featured
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You are now ready to draw customers in with the strongest colors of the season! We have learned through retail studies that the strongest and most persuasive visual cue for a consumer is COLOR. When merchandising and marketing new products to your customers, it is critical to consider that consumers prioritize visual appearance and color above sound, smell and texture to influence purchases.
